![]() ![]() I look at Obama as a startup, and startups need strong visual branding to get their message across. I’m of the opinion that the graphics of Obama certainly helped him get across his message (about time politicians took a good lesson from consumer and corporate branding) but had his message not been a good one, he would not have won. I’ll admit to being an Obama supporter, but I’m a lifelong democrat and had no intention of voting for McCain, even if his campaign graphics were the best we’ve ever seen. My comments had nothing to do with policy positions of the candidates nor really anything to do with whether one candidate was better than the other. I’d prefer my original post and his followup thoughts are not linked. But I felt like his agreement with me is a separate statement from his following comments on the election, race, and the policies of the candidates, of which I don’t agree. I’d quote Dominic’s entire statement if it wouldn’t take up too much room here. Many people have said America should be proud of this election, rather we shoud feeled (sic) dismayed… Basic principles of economics can teach you that so just ask yourself who are we to share them with? Your family or others? I know my decision. Liberals! Take ownership of this nation and its interests! And realize its your interests to think less of it you would think less of yourself. I can’t wait until they realize that we are in fact in a world at war and realize how dissapionted they are when they realize that this conflict is rooted as far as their democratic policies exist. military im really fed up with the so called “people” of the United States. Obama proved one thing: race in politics still matters or else they wouldnt have voted for him in such a landslide. In fact, one could very well argue with the exception of health care they were the exact same. Many people have said America should be proud of this election, rather we shoud feeled dismayed because to the educated person the policy differences between barack and mccain were not very different at all. “The strongest logos tell simple stories.” In the second part of Sol’s interview, he talks about the viral nature of the campaign, and the many places the Obama logo appeared. A nice reference for when that Russian nesting doll client asks you how many Russian nesting doll logos you’ve created - don’t worry about saying, “None.”Īmanda Gentry and Andy Keene are two of the designers at Sender LLC who worked on the project. It’s interesting to note that Sol had never worked on a political logo before. “Originally the stripes were kind of symmetrically expressed across the horizon, and as we went into final refinements we felt that giving it a little bit more dimension, a little bit more motion, ways to enter into it a little bit more for the viewer was a better way to go.” “For me personally, this was always the one.” We felt that having a little more tradition in the mark was the smart way to go.” It was a kind of populist expression - everyone’s excited about Obama, people are talking… (but) it was a little too far out of the box. People felt this was really something new, something different. “There was a lot of excitement about this. “This masking of different photos with the O shape became an opportunity to say different things in different moments… The O could contain all these different ideas, possibilities and feelings.” There were fifteen, sixteen options, and we focused on three.” Three finalist Obama logos Usually we only develop two to four, maybe five. “Before we even arrived at the final identity we were aware of developing a number of options that had an element that stood separate from the typography.” “There was an idea of unity that emerged, particularly when we began to look at the red and blue, and how they intersected.” “We did see the O as standing for something beyond just the first initial of the candidates name.” ![]()
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